"Rollout: An Exhibition of Wallpaper as Art"

Opening November 10th 2005, Alibi Room, 157 Alexander Street, 7:00 pm

In response to recent trends in interior, industrial, and graphic design, we present ROLLOUT: An Exhibition of Wallpaper as Art. Rollout assembles a spectacular group of 25 submissions from artists, designers, academics, photographers, and creative collectives to produce multiple visions of what wallpaper can be. These will be shown in situ applied to a variety of surfaces. All designs are easy to customize and easy to apply and are available to order on the spot!
Today the realms of aesthetics and design are no longer only accessible to the rare few, but are available to all, whether as creators or consumers. Today we are entering an age of decoration where people are free from the bland brand slavery of corporate design and tyranny of glossy magazine chic.

There’s too much minimalism. Stark minimalist interiors, so prevalent in the late nineties, have waned in popularity in recent years. The concrete coldness of the heavily marketed “loft” look has given way to a renaissance of colour and texture within living spaces.

The new spirit of design is about the individual. People want interior spaces, and the objects that fill them, be it furniture, art, wallpaper or even music, to speak to their emotions, to reflect their unique selves rather than a brand or demographic.
People are looking more and more to their friends, to local artists, and other kindred spirits to provide them with an alternative to mass-market beauty, with design, which reflects their tastes, their hometowns and their lives.
We are all used to being able to customize and personalize our worlds, from our ring-tones, to our vintage bikes, to our i-pods. So why can’t our wallpaper be like our music: beautiful, eclectic, and one of a kind?